We speak to Michael Freely, Chief Marketing Officer at CleanAir by Resysten about how the company uses photocatalytic coating technology to break down harmful pollutants.
What is the problem that your company is solving and why is it important to do so?
Clean Air by Resysten addresses the critical issue of air pollution, which poses significant health risks and environmental damage. Our innovative photocatalytic coating technology breaks down harmful pollutants like nitrogen oxides (NOx) and other harmful Volatile Organic Compounds (VOCs), improving air quality both indoors and outdoors. We see our product as a vital contributor to the air quality solution, as air pollution contributes to respiratory diseases, cardiovascular problems, and premature deaths, while also harming ecosystems and contributing to climate change. By enhancing air quality, Clean Air by Resysten can help protect public health, preserve the environment, and promote a sustainable future.
What technology/innovation are you bringing to this field?
Clean Air by Resysten introduces a groundbreaking photocatalytic coating technology that significantly enhances air quality. This innovative solution uses its main ingredient titanium dioxide (TiO2) and light to activate a chemical process that breaks down harmful pollutants like nitrogen oxides and volatile organic compounds into harmless matter. The coating can be applied to various surfaces, providing 12 months continuous air purification without the need for external energy sources. This technology is crucial for reducing air pollution, specifically in major urban areas and cities around the world, improving public health, and creating cleaner, safer environments both indoors and outdoors.
What stage of commercialization are you at? Who are your backers?
Clean Air by Resysten is in the early stages of commercialization, having officially launched its innovative air quality improvement product on Clean Air Day in June 2023. The company is backed by its parent company, Resysten International, an envirotech business with a proven track record in deploying antimicrobial coatings. This strong backing ensures robust support and expertise as Clean Air by Resysten advances its mission to enhance air quality and public health.
The versatility and effectiveness of the CleanAir coating also makes it adaptable to a wide range of applications, from outdoor media, vehicle fleets and industrial equipment to infrastructure and facilities.
How does your product or service contribute to environmental sustainability?
Clean Air by Resysten’s photocatalytic coating technology significantly contributes to environmental sustainability by reducing harmful emissions, thus improving air quality. This aligns with key UN Sustainability Goals, including Goal 3 (Good Health and Well-being), Goal 11 (Sustainable Cities and Communities), and Goal 13 (Climate Action). By breaking down pollutants like nitrogen oxides, the technology helps restore nature and biodiversity, supporting Goal 15 (Life on Land). Additionally, its long-lasting application minimizes resource use and waste, addressing broader ecological challenges and promoting a healthier, more sustainable environment.
What are the key challenges that you face?
Clean Air by Resysten faces significant challenges in combating air pollution. One major issue is that air, being a shared resource, lacks ownership, making it difficult for individuals and organisations to take responsibility for its quality. Additionally, air pollution is often invisible, which hampers efforts to raise awareness and drive meaningful action. Without specific legislation and controls, addressing air pollution remains a formidable challenge. These factors underscore the need for robust policies and public engagement to effectively tackle air pollution and protect public health and the environment.
What do you need to overcome them?
To overcome challenges and achieve meaningful action on improving air quality, Clean Air by Resysten ultimately needs stronger legislation to enforce air quality standards and accountability. Raising problem awareness through high-profile events like COP28 (where we exhibited) is also crucial to garner public and political support. Additionally, access to funding and support is essential to sustain and expand efforts in air quality improvement and public education. These measures will help drive significant progress in combating air pollution and protecting public health and the environment.
